Over the past 10 years I have enjoyed some interesting days in the interactive space but I must say in a short amount of time my experience with Ketchum Interactive has been the best. Before recently joining Ketchum, I worked at Isobar Global for a little over a year as the Global Account Director and quarterback on “The Sprite Yard”, the highly publicized mobile marketing effort that Coca Cola-Sprite launched. While the Atlanta to London “thing” was an awesome way to pick up much needed global experience (and air miles) Isobar’s highly innovative interactive network strategy was often too confusing for some of our clients to grasp. At a time when the old world models of traditional advertising agencies simply don’t fit the way we “interactives” work, many brand marketers have struggled to try to understand how to exist day to day with interactive agencies. Well that was “so 2006-2007″ and according to new reports, in 2008 agencies like Isobar, Ketchum Interactive and Avenue A/Razorfish and many others stand to be the most profitable sector in advertising during a recession baked economy. (Avenue A’s 2007 numbers were up 36% according to recent reports) Not only that, via our efforts we stand to make a ton of marketing execs “rock stars” (if …
Posted on Feb 25.08 to Uncategorized Comments
Part of our “hiatus” has been the redesign and move of this blog to wordpress, launch of Influential.tv programming and the announcement that I am now VP/Director, of Ketchum Interactive and will continue to be based in Atlanta, Ga. I’m very excited to be a part of the Ketchum family and a significant part of the senior leadership team at Ketchum Interactive. We are a full service interactive offering that will not only provide best in class interactive development/new media strategy for existing Ketchum clients (Nokia, Fed Ex, Mattel, Ghirardelli Chocolate, Geek Squad, etc) but also work with new clients outside of the network. My role will be to lead a highly capable development team and bring thought leadership, strategy and the development of amazing and integrated new media programs for clients. I will continue to blog at Fast Company as well as bring you “news you can use” here at Thekeyinfluencer.com. Stay tuned for news on the exciting redesign and offerings for The Keyinfluencer.
Thanks to those who have offered well wishes, including but not limited to the following:
Shannon McGauley (Yastique), Dominica Johnson (Immortal), Marissa Nance (OMD), Daphne Wayans, Shelli Alexander, Sheryl White, Brad Fox (Friend of Foe), Colin Gayle, Kristian Vallas, Josh Levine (Rebel Marketing), Donnie Bo (Avatar …
Posted on Jan 17.08 to Uncategorized Comments
